Zumba, a global leader in dance fitness, has inspired millions to move and stay active. While its in-person classes and instructor-led programs have built a strong following, the company faced a challenge in translating this sense of community to its digital platform. Despite the brand’s popularity, engagement within the Zumba app remained lower than expected. They needed a way to bring users together, foster motivation, and create a truly interactive experience—without requiring a complex development effort.
<sprscript-green>The Challenge<sprscript-green>
Turning Zumba’s app into a thriving fitness community
Zumba recognized that motivation plays a huge role in fitness, and one of the key drivers of their in-person success was the energy and connection participants felt in a class. But on the app, users lacked a space to interact, share progress, and encourage one another. The company wanted to bridge this gap by integrating social features into the app, allowing users and instructors to engage in meaningful ways. However, they needed a solution that was easy to implement without placing a heavy burden on their development team.
<sprscript-green>Why Social+<sprscript-green>
Seamlessly adding social features without heavy development effort
After evaluating several options, Zumba chose Social+ for its flexibility and ease of integration. The ability to add a social layer directly into their existing app was a game-changer. With Social+, they could provide a seamless and customizable experience where members and instructors could connect, seek help, and celebrate their progress together. Another key factor in their decision was Social+’s scalability—starting with social features but with the option to expand into chat and video in the future, depending on user feedback and community needs.
<sprscript-green>Implementation and Use Case<sprscript-green>
Creating connection through global feeds and interest-based groups
To launch the new community features, Zumba used Social+’s UIKit with minimal customizations, ensuring the branding remained consistent with their app’s design. They introduced a global activity feed where users could share milestones, post updates, and interact with others. Additionally, they created discussion groups tailored to specific health and wellness interests, allowing users to find their niche and engage in meaningful conversations.
The response was immediate. Users quickly embraced the new social features, sharing their workout wins, asking for advice, and motivating each other in ways that weren’t possible before. By seamlessly integrating Social+, Zumba was able to create a vibrant, interactive community that kept users coming back—not just for workouts, but for the support and encouragement that made the Zumba experience special.
