Glossary

A comprehensive overview of key concepts and terminology

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

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X

Y

Z

A

A

API

API

What is an API (Application Programming Interface)?

API Token

API Token

What is an API token?

API vs SDK

API vs SDK

What is the difference between an API and SDK?

Active User

Active User

What is an active user?

Activity Feed

Activity Feed

What is an activity feed?

App Engagement

App Engagement

What is app engagement?

App Monetization

App Monetization

What is app monetization?

App Personalization

App Personalization

What is app personalization?

App Retention

App Retention

What is app retention?

App Store Optimization

App Store Optimization

What is App Store Optimization (ASO)?

B

B

Brand Advocate

Brand Advocate

What is a brand advocate?

C

C

Chat API

Chat API

What is a Chat API?

Chat Channel

Chat Channel

What is a chat channel?

Chat SDK

Chat SDK

What is a Chat SDK?

Chat Widget

Chat Widget

What is a chat widget?

Chat as a Service

Chat as a Service

What is Chat as a Service (CaaS)?

Churn Rate

Churn Rate

What is churn rate?

Community App

Community App

What is a community app?

Community Platform

Community Platform

What is a community platform?

Community SDK

Community SDK

What is a Community SDK?

D

D

Daily Active User

Daily Active User

What is a Daily Active User (DAU)?

Deep Linking

Deep Linking

What is deep linking?

E

E

Engagement Rate

Engagement Rate

What is engagement rate?

I

I

In-App Chat

In-App Chat

What is in-app chat?

In-App Community

In-App Community

What is in-app community?

In-App Feedback

In-App Feedback

What is in-app feedback?

In-App Notification

In-App Notification

What are in-app notifications?

In-app Purchase

In-app Purchase

What is an in-app purchase?

In-app Subscription

In-app Subscription

What is an in-app subscription?

Interaction Rate

Interaction Rate

What is interaction rate?

L

L

Live Streaming

Live Streaming

What is live streaming?

Low Latency

Low Latency

What is low latency?

M

M

Mobile Marketing

Mobile Marketing

What is mobile marketing?

Monthly Active User

Monthly Active User

What is a Monthly Active User (MAU)?

N

N

Native Advertising

Native Advertising

What is native advertising?

O

O

Omnichannel Communication

Omnichannel Communication

What is omnichannel communication?

Online Community

Online Community

What is an online community?

P

P

Push Notification

Push Notification

What is a Push Notification?

R

R

Real-Time App

Real-Time App

What is a real-time app?

Real-Time Messaging

Real-Time Messaging

What is real-time messaging?

Retention Rate

Retention Rate

What is retention rate?

S

S

SDK

SDK

What is an SDK (Software Development Kit)?

Session Length

Session Length

What is session length?

Social Commerce

Social Commerce

What is social commerce?

Social Features

Social Features

What is social features?

Social Feed

Social Feed

What is a social feed?

Social SDK

Social SDK

What is a Social SDK?

Social as a Service

Social as a Service

What is Social as a Service (SoaaS)?

U

U

User Acquisition

User Acquisition

What is user acquisition?

User Engagement

User Engagement

What is user engagement?

User Experience

User Experience

What is user experience (UX)?

User Retention

User Retention

What is user retention?

User Stickiness

User Stickiness

What is user stickiness?

V

V

Vertical Social Network

Vertical Social Network

What is a vertical social network?

Video SDK

Video SDK

What is Video SDK?

W

W

WebSocket

WebSocket

What is WebSocket?

Weekly Active User

Weekly Active User

What is a Weekly Active User (WAU)?

White Label Chat

White Label Chat

What is white label chat?

White Label Social Features

White Label Social Features

What is white label social features?

White Label Social Network

White Label Social Network

What is a white label social network?