Ancestry, a name synonymous with genealogy and DNA testing, has taken a creative leap into the world of pets with its groundbreaking Ancestry PetDNA service. This initiative goes beyond simply identifying a dog’s breed mix; it introduces pet owners to a world of possibilities, including the chance to discover their pet's relatives. With a vision to extend the human connection that has made Ancestry a household name, the company now creates meaningful relationships through our furry companions, redefining how pet owners engage with genetics.
<sprscript-green>The Challenge<sprscript-green>
Turning genetic data into meaningful connections
When Ancestry ventured into pet genetics, they knew they wanted to offer more than a scientific report. While DNA insights were valuable, their real goal was to establish a sense of community—a digital space where pet owners could connect based on their pets' shared genetic heritage. Without an effective way to foster these connections, the potential for engagement and brand loyalty risked falling flat. Ancestry faced the challenge of turning cold genetic data into warm, social experiences that would resonate with their audience.
<sprscript-green>Why Social+<sprscript-green>
The perfect partner for building community
Ancestry turned to Social+ for its robust suite of social features, including advanced chat functionalities that could seamlessly integrate into the PetDNA platform. Social+ offered precisely what Ancestry needed: a way to facilitate direct interactions between users while maintaining the intuitive, high-quality user experience Ancestry is known for. With the ability to transform genetic discoveries into personal connections, Social+ was the perfect choice to help bring Ancestry’s vision to life.
<sprscript-green>Implementation and Use Case<sprscript-green>
Bringing pet owners together through technology
Through the integration of Social+’s Chat SDK, Ancestry PetDNA users now have an enriched platform experience. When users discover that their dogs have a genetic match in the database, they can instantly reach out to the other pet owner within the app. Social+’s tools make these conversations natural and engaging, enabling users to share stories, exchange training tips, and even arrange meetups for their canine companions. By transforming a database into a dynamic, interactive community, Ancestry has created a novel way for pet owners to connect and bond.
<sprscript-green>Results & Impact<sprscript-green>
Transforming PetDNA into a social ecosystem
Ancestry PetDNA is reshaping how pet owners think about their pets’ genetic history. The integration of Social+ has significantly boosted user engagement by turning individual discoveries into shared experiences. With a vibrant network of users now exchanging messages and building relationships, Ancestry has not only deepened customer loyalty but also positioned itself as a leader in pet care innovation. This community-first approach ensures that pet owners see the value of the service beyond the DNA test itself, creating a sense of belonging that aligns perfectly with Ancestry’s mission of connection.
<sprscript-green>Future Plans<sprscript-green>
Expanding horizons with new features and revenue streams
Looking ahead, Ancestry plans to expand the social potential of the PetDNA platform by introducing sponsored partner placements and broadcast chat channels. These features will offer pet owners curated access to supplementary products and services, opening up an entirely new revenue stream for the company while providing additional value to users. With these plans, Ancestry is poised to continue leading the way in blending science, social connection, and innovation to create an unmatched pet care experience.
