Ancestry is a leader in genealogy and DNA testing with millions of users worldwide. Discover how they use Social+ to connect pet owners through shared DNA and create a vibrant community of pet lovers on their PetDNA platform.
<big-nr>1983<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>3M<big-nr>
<cs-number-text>subscribers<cs-number-text>
<big-nr>10M+<big-nr>
<cs-number-text>app downloads<cs-number-text>
Ancestry, a global leader in genealogy and DNA testing, has extended its expertise into the world of pets with the launch of Ancestry PetDNA. This new venture focuses on helping pet owners uncover the genetic background of their dogs, from identifying their breed mix to discovering potential relatives within the PetDNA database. Ancestry is not just about tracing human lineage anymore; it's about creating connections among pet lovers who share a common bond through their furry companions.
<sprscript-green>The Challenge<sprscript-green>
As Ancestry embarked on this new venture, they faced the challenge of creating a platform that would do more than just provide DNA analysis. They wanted to foster a sense of community among users whose pets were genetically related, allowing them to connect and share experiences. The goal was to build a space where these connections could be easily made, enhancing the overall value of the PetDNA service by turning genetic insights into opportunities for meaningful interactions.
<sprscript-green>The Solution<sprscript-green>
To address these challenges, Ancestry leveraged Social+’s advanced chat features to enhance their PetDNA platform, transforming it into more than just a DNA analysis tool. Ancestry now enables users to identify if their dogs have relatives within the PetDNA database. When a match is found, users can connect directly through the app using Social+'s chat functionality, allowing them to share stories, exchange tips, and even plan meetups. This integration fosters a new kind of social interaction based on their pets' shared heritage, enhancing the user experience by facilitating meaningful connections and building a vibrant community of pet owners.
<sprscript-green>The Results<sprscript-green>
Ancestry PetDNA is revolutionizing the way pet owners interact with each other and with brands. By integrating Social+’s social features, they have not only enhanced user engagement but also opened up new avenues for community building. This approach is setting the stage for Ancestry to become a leader in the pet care industry, much as they have in genealogy, by connecting people through what they care about most—their family, whether human or furry.
With these innovations, Ancestry is not just launching a product; they’re creating a connected ecosystem where pet lovers can explore, share, and grow together, ensuring that the bond between owner and pet is celebrated in a whole new way.
Ancestry is a leader in genealogy and DNA testing with millions of users worldwide. Discover how they use Social+ to connect pet owners through shared DNA and create a vibrant community of pet lovers on their PetDNA platform.
<big-nr>1983<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>3M<big-nr>
<cs-number-text>subscribers<cs-number-text>
<big-nr>10M+<big-nr>
<cs-number-text>app downloads<cs-number-text>
Ancestry, a global leader in genealogy and DNA testing, has extended its expertise into the world of pets with the launch of Ancestry PetDNA. This new venture focuses on helping pet owners uncover the genetic background of their dogs, from identifying their breed mix to discovering potential relatives within the PetDNA database. Ancestry is not just about tracing human lineage anymore; it's about creating connections among pet lovers who share a common bond through their furry companions.
<sprscript-green>The Challenge<sprscript-green>
As Ancestry embarked on this new venture, they faced the challenge of creating a platform that would do more than just provide DNA analysis. They wanted to foster a sense of community among users whose pets were genetically related, allowing them to connect and share experiences. The goal was to build a space where these connections could be easily made, enhancing the overall value of the PetDNA service by turning genetic insights into opportunities for meaningful interactions.
<sprscript-green>The Solution<sprscript-green>
To address these challenges, Ancestry leveraged Social+’s advanced chat features to enhance their PetDNA platform, transforming it into more than just a DNA analysis tool. Ancestry now enables users to identify if their dogs have relatives within the PetDNA database. When a match is found, users can connect directly through the app using Social+'s chat functionality, allowing them to share stories, exchange tips, and even plan meetups. This integration fosters a new kind of social interaction based on their pets' shared heritage, enhancing the user experience by facilitating meaningful connections and building a vibrant community of pet owners.
<sprscript-green>The Results<sprscript-green>
Ancestry PetDNA is revolutionizing the way pet owners interact with each other and with brands. By integrating Social+’s social features, they have not only enhanced user engagement but also opened up new avenues for community building. This approach is setting the stage for Ancestry to become a leader in the pet care industry, much as they have in genealogy, by connecting people through what they care about most—their family, whether human or furry.
With these innovations, Ancestry is not just launching a product; they’re creating a connected ecosystem where pet lovers can explore, share, and grow together, ensuring that the bond between owner and pet is celebrated in a whole new way.
