Noom is a science-based diet and exercise platform that utilizes the power of communities to help their members reach their health and wellness goals. Discover how they use Social+ to maximize their results through coaching and communication.
<big-nr>2008<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>45M+<big-nr>
<cs-number-text>Users worldwide<cs-number-text>
<big-nr>4.7<big-nr>
<cs-number-text>App Store rating<cs-number-text>
Noom is an award-winning app that goes beyond tracking diet and exercise to offer their members science-backed methods to develop healthy habits that last a lifetime. They describe themselves as a “consumer-led digital health company that helps people live healthier, happier lives.” They empower people to take control of their health through proven behavioral science, and their success is based on their human-centric program which pairs Noom members with one of their thousands of trained coaches.
The achievements of their members depend on the strong communication they’ve established within their community, Noom Circles. Members are able to discuss their progress and any questions or issues they have with their peers and coaches whenever they need support. This communication helps them stay on track and reach their goals during their entire wellness journey.
<sprscript-green>The challenge<sprscript-green>
The success of Noom is closely intertwined with the success of their members. Following the meteoric rise of their community with 50 million app downloads, they soon identified three obstacles with the previous community platform they were using. By fixing these issues, Noom could improve their services to better help their members stay on track and succeed in their health and wellness goals.
1. Their established community existed outside of the Noom app, driving traffic away and making the experience less efficient for members. They needed to migrate their community to their app.
2. The off-the-shelf community platform didn’t allow Noom to customize features. This was especially problematic because they weren’t able to make posts by their coaches stand out. They needed customizable social features to make the experience their own.
And 3. They didn’t have access to valuable user data, which limited their ability to get feedback on their services and shape their strategies. They needed access to their user data to improve their user experience.
<sprscript-green>The solution<sprscript-green>
Noom found the flexibility they need with Social+. By integrating Social+’s powerful social features into their app, Noom was able to customize their community experience to meet their exact needs. Noom Circles is an app feature that offers their members access to a variety of interest-based communities. Social+ enables users and coaches to create groups on different topics, post and comment to connect with their community, access an algorithmic feed catered to their interests, and so much more.
Noom further customized their community by giving coaches custom labels that distinguishes their posts from member posts, establishing them as leaders in Noom Circles. Social+’s manual and automatic moderation tools help coaches preserve the peace in the communities they’re in charge of on a daily basis. And with Social+ powering their social features, Noom and their coaches can focus on what matters the most: The health and wellness of their members.
<sprscript-green>The result<sprscript-green>
Social+ helped Noom bring their community to their own platform, where they belong. By removing the need for an external platform to connect with their community, Noom was able to take full control of their member’s activities, safety, and valuable usage data that gives them even more insight into their community.
The flexible customization options offered by Social+ enables Noom to create groups where coaches can build relationships with and provide support for members. Members can motivate and inspire each other to help achieve their goals through the power of community. And Noom can provide content from team, coaches, and fantastic writers to make achieving goals easy for their members.
And through their partnership with Social+, Noom can continue adding new and different social features to keep their members engaged, because they know community is an integral part of their app.
Noom is a science-based diet and exercise platform that utilizes the power of communities to help their members reach their health and wellness goals. Discover how they use Social+ to maximize their results through coaching and communication.
<big-nr>2008<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>45M+<big-nr>
<cs-number-text>Users worldwide<cs-number-text>
<big-nr>4.7<big-nr>
<cs-number-text>App Store rating<cs-number-text>
Noom is an award-winning app that goes beyond tracking diet and exercise to offer their members science-backed methods to develop healthy habits that last a lifetime. They describe themselves as a “consumer-led digital health company that helps people live healthier, happier lives.” They empower people to take control of their health through proven behavioral science, and their success is based on their human-centric program which pairs Noom members with one of their thousands of trained coaches.
The achievements of their members depend on the strong communication they’ve established within their community, Noom Circles. Members are able to discuss their progress and any questions or issues they have with their peers and coaches whenever they need support. This communication helps them stay on track and reach their goals during their entire wellness journey.
<sprscript-green>The challenge<sprscript-green>
The success of Noom is closely intertwined with the success of their members. Following the meteoric rise of their community with 50 million app downloads, they soon identified three obstacles with the previous community platform they were using. By fixing these issues, Noom could improve their services to better help their members stay on track and succeed in their health and wellness goals.
1. Their established community existed outside of the Noom app, driving traffic away and making the experience less efficient for members. They needed to migrate their community to their app.
2. The off-the-shelf community platform didn’t allow Noom to customize features. This was especially problematic because they weren’t able to make posts by their coaches stand out. They needed customizable social features to make the experience their own.
And 3. They didn’t have access to valuable user data, which limited their ability to get feedback on their services and shape their strategies. They needed access to their user data to improve their user experience.
<sprscript-green>The solution<sprscript-green>
Noom found the flexibility they need with Social+. By integrating Social+’s powerful social features into their app, Noom was able to customize their community experience to meet their exact needs. Noom Circles is an app feature that offers their members access to a variety of interest-based communities. Social+ enables users and coaches to create groups on different topics, post and comment to connect with their community, access an algorithmic feed catered to their interests, and so much more.
Noom further customized their community by giving coaches custom labels that distinguishes their posts from member posts, establishing them as leaders in Noom Circles. Social+’s manual and automatic moderation tools help coaches preserve the peace in the communities they’re in charge of on a daily basis. And with Social+ powering their social features, Noom and their coaches can focus on what matters the most: The health and wellness of their members.
<sprscript-green>The result<sprscript-green>
Social+ helped Noom bring their community to their own platform, where they belong. By removing the need for an external platform to connect with their community, Noom was able to take full control of their member’s activities, safety, and valuable usage data that gives them even more insight into their community.
The flexible customization options offered by Social+ enables Noom to create groups where coaches can build relationships with and provide support for members. Members can motivate and inspire each other to help achieve their goals through the power of community. And Noom can provide content from team, coaches, and fantastic writers to make achieving goals easy for their members.
And through their partnership with Social+, Noom can continue adding new and different social features to keep their members engaged, because they know community is an integral part of their app.
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