Sribu, Indonesia’s premier digital freelancer platform, has built a strong reputation by connecting local freelancers with businesses and individuals seeking high-quality services. With over 30,000 freelancers offering expertise in graphic design, web development, programming, and content creation, Sribu has become a go-to platform for those looking to hire skilled professionals. However, as the platform grew, so did the need for a more seamless way to facilitate communication between freelancers and clients—especially across international markets.
<sprscript-green>The Challenge<sprscript-green>
Bridging the communication gap
Despite its success, Sribu faced a significant challenge: while it provided a marketplace for freelancers and clients to connect, it lacked a built-in communication channel to facilitate those interactions. Freelancers and clients had to rely on external messaging platforms, making it difficult to monitor discussions, track project progress, and ensure clear communication.
Additionally, Sribu’s freelancer communities were spread across various social media platforms like WhatsApp and Facebook groups. Without an integrated social space within their own app, they had limited control over engagement, leading to scattered discussions and missed opportunities for stronger freelancer-client relationships.
<sprscript-green>Why Social+<sprscript-green>
A seamless and scalable solution
Sribu sought a solution that would allow freelancers and clients to communicate directly within the platform, ensuring smoother interactions and reducing miscommunication. Social+ provided the perfect fit with its flexible SDKs that enabled Sribu to:
- Seamlessly integrate chat functionality directly into the platform, eliminating the need for external messaging apps.
- Monitor and oversee conversations between freelancers and clients, enhancing trust and transparency.
- Expand beyond chat by incorporating social features, allowing Sribu to create an in-app community rather than relying on external social media groups.
The ability to customize and scale the solution to fit Sribu’s needs made Social+ the ideal choice.
<sprscript-green>Implementation and Use Case<sprscript-green>
A smooth rollout for 30,000+ freelancers
To bring this vision to life, Sribu collaborated closely with the Social+ team to ensure a seamless rollout of the chat functionality. The launch was executed smoothly, allowing freelancers and clients to start using the new feature without disruption. The chat interface was designed to be intuitive, ensuring easy adoption across Sribu’s vast network of users.
With the new chat system in place, freelancers could now communicate directly with clients within the Sribu platform, making project discussions, revisions, and updates more efficient.
<sprscript-green>Results and Impact<sprscript-green>
Doubling user engagement and revenue growth
The introduction of Social+ chat capabilities had an immediate and measurable impact. Freelancers and clients began using the in-app chat for discussions, reducing miscommunication and project delays. By centralizing communication, Sribu enhanced user engagement, creating a more streamlined and professional experience.
Since launching the chat feature, Sribu has doubled its number of users and seen a significant boost in revenue generation. With thousands of curated freelancers now able to interact efficiently with local and international clients, the platform has strengthened its position as a trusted marketplace for high-quality freelance services.
<sprscript-green>Future Plans<sprscript-green>
Unifying freelancer communities in one platform
Looking ahead, Sribu sees an opportunity to further integrate its freelancer communities into a single, streamlined space. With many of its groups currently hosted on external platforms like WhatsApp, the team is exploring future partnerships with Social+ to bring all interactions onto their own platform. By doing so, they aim to foster deeper engagement, enhance community-building, and create an all-in-one solution for freelancers and clients.
With Social+ powering its communication and social features, Sribu is well on its way to redefining the freelance marketplace experience—one seamless connection at a time.
