Sawgrass, a global leader in printer manufacturing, has long been at the forefront of creative printing solutions. In addition to producing high-quality printers, the company offers a web-based design platform that enables users to create and customize products such as t-shirts, tote bags, and drinkware. With a built-in drop-shipping model, Sawgrass empowers entrepreneurs and hobbyists to sell their personalized designs without inventory risk.
<sprscript-green>The Challenge<sprscript-green>
Expanding Sawgrass’ design platform into a community
While Sawgrass had successfully built a powerful design platform, they faced three key challenges in driving further growth. First, they wanted to increase user engagement on the software side of their business, ensuring that more customers actively used their web-based tools. Second, they aimed to evolve their platform beyond just a design tool into a thriving creative hub where users could draw inspiration from others and even sell their own custom designs. Finally, they needed an efficient way to integrate social and interactive features into their website without requiring extensive development work.
<sprscript-green>Why Social+<sprscript-green>
The perfect fit for seamless social integration
When searching for a solution, Sawgrass prioritized flexibility and ease of integration. Social+ provided the ideal framework to add a social layer directly into their existing platform, offering users a seamless experience where they could design, interact, and sell—all within one environment. Beyond basic social capabilities, Social+ also offered the potential to expand into chat and video features, giving Sawgrass the scalability to grow its digital ecosystem over time.
<sprscript-green>Implementation and Use Case<sprscript-green>
Bringing social features to life with Social+
To kick off the transformation, Sawgrass implemented Social+ within its myMate platform, introducing key social capabilities such as discussion forums, user profiles, and newsfeeds. By creating an interactive space where users could share projects, exchange ideas, and participate in design competitions, Sawgrass significantly enhanced the community experience. These features encouraged collaboration and inspiration, turning the platform into more than just a tool—it became a destination.
<sprscript-green>Results and Impact<sprscript-green>
Driving user engagement and interaction
The early results have been promising, with steady month-over-month growth in active members on the platform. Sawgrass has seen a noticeable boost in user interactions, particularly through community-driven campaigns and design contests. The added social elements have made the platform stickier, fostering a sense of belonging among users and keeping them engaged beyond just the design process.
<sprscript-green>Future Plans<sprscript-green>
Evolving Sawgrass’ platform with AI and automation
Looking ahead, Sawgrass plans to make its online community a core pillar of its digital strategy. The company is exploring automation to streamline user onboarding and is considering AI-driven interaction features to enhance engagement further. By continuing to innovate with Social+, Sawgrass is positioning itself as more than just a printer manufacturer—it’s becoming a hub for creativity, collaboration, and commerce in the custom design space.
