Queima Diária has established itself as one of Brazil’s top fitness platforms, offering structured workout plans, nutrition guidance, and motivational support to help users achieve their health and weight loss goals. Designed for accessibility and effectiveness, the platform has gained a loyal following by making fitness an achievable and engaging experience. However, as with many digital fitness solutions, keeping users committed beyond their initial trial period presented a challenge.
<sprscript-green>The Challenge<sprscript-green>
Retaining users beyond the free trial
While many users eagerly signed up for Queima Diária’s fitness programs, their motivation often declined once the free trial ended. Without a strong reason to stay engaged, many drifted away from the platform, leading to a noticeable drop in retention. The team recognized that motivation wasn’t just about individual willpower—it was also about feeling supported and connected to others on the same journey. To keep users engaged long-term, Queima Diária needed to transform its platform from a solo fitness experience into a vibrant, interactive community where users could share their progress, encourage one another, and stay accountable.
<sprscript-green>Why Social+?<sprscript-green>
Leveraging social features to turn users into an active community
To foster a sense of community and connection, Queima Diária integrated Social+’s activity feed feature. This allowed users to share their weight loss journeys, post progress photos, and celebrate milestones, while also engaging with others through likes, comments, and encouragement. By giving users a platform to connect, Social+ transformed the experience from an individual effort into a shared journey. The social feed wasn’t just about sharing content—it was about fostering real relationships between users, reinforcing motivation, and making fitness feel like a team effort rather than a solo challenge.
<sprscript-green>Implementation and Use Case<sprscript-green>
From workout plans to a supportive community
Queima Diária introduced activity feeds and community groups, where users could interact based on shared fitness goals. Instead of simply following workout videos, members now had a space to exchange advice, seek motivation, and celebrate achievements together. This shift redefined the platform from being just a fitness tool to becoming a true fitness community. The engagement within these groups quickly took off, proving that users craved not just guidance, but also connection and support from like-minded individuals.
<sprscript-green>Results and Impact<sprscript-green>
Higher retention and stronger engagement
The impact was immediate. Within the first month, users who engaged with the community saw a 10% higher retention rate compared to those who did not participate. In addition, 26% of users accessed the community features, with 7% actively contributing by sharing posts, commenting, or interacting with others. These numbers highlight the powerful role of social interaction in keeping users motivated and committed to their fitness goals. Instead of dropping off after the free trial, more users found reasons to stay—because they weren’t just following a program anymore, they were part of something bigger.
By integrating Social+, Queima Diária successfully transformed its platform into a space where users don’t just work out—they connect, support, and inspire one another. This sense of belonging has not only improved retention but has also fueled organic growth, as engaged users naturally invite friends and family to join them on their fitness journey.
Now, Queima Diária isn’t just a fitness platform—it’s a thriving, supportive community where motivation lasts far beyond the first workout.
