Making language learning simple & fun

Promova is a platform that makes learning a foreign language simple, straightforward, and fun. Their app offers quick and easy lessons in 16 different languages to get users conversational fast. Their goal-oriented approach encourages users to reach daily streaks with 500+ lessons and they offer an extensive library to boost vocabulary. Users can even have private online speaking classes with tutors for a more personal learning experience.

With Promova, users have the flexibility to learn foreign languages anytime, anywhere. But what sets them apart is their community. In their own words, “We encourage learners like you from all over the world to share unique experiences.” This engaged community and support system paired with their personalized approach to language learning helps millions of users succeed and excel with Promova.

<sprscript-green>The challenge<sprscript-green>

Building a support system through community

How many times have you started your learning journey with an app, only to stop a few weeks in? Learning a new language isn’t always easy, especially outside of the classroom. Promova saw this challenge, and wanted to create an environment around language learning that would encourage users to keep going and stay motivated at every stage.

Promova knew from the start that they needed to create a strong community of learners who could support each other. But they lacked the tools to enable their members to interact inside the app. They needed to add social features to their app to drive engagement and guarantee that their customers can make the most of their language learning experiences. But they needed a solution that would integrate quickly and seamlessly with their app and scale along with their growing community.

<sprscript-green>The solution<sprscript-green>

Creating engagement with Social+

Promova found the powerful social features they needed with Social+ to keep their community engaged and entertained on their app. With Social+ powering the newsfeed on their platform, they gave users a space to discuss the languages they’re learning, any challenges they face, and the successes they have along their journey. Users can join a community discussion group to find a language exchange partner to practice the material they’ve learned and improve their communication skills. Social+ enables members to like, comment, reply to comments in the newsfeed, and share posts externally to attract others to the platform. The newsfeeds are separated into topic-specific categories to further help users delve deeper into learning a new language. These newsfeed categories help keep the Promova community organized and on track, allowing users access the specific information, content, or support they need, when they need it the most. 

Promova further utilizes Social+ to enable users to chat with others inside the app. In their own words, “You can write messages and keep in touch with friends and language exchange partners through personal chats. It is an interactive space that you can use to practice live speech or share knowledge and ideas with other members of the community.” These live interactions take the Promova experience a step further, empowering their users to take control of their language learning experience and mimic the interactions of a classroom.

<sprscript-green>The results<sprscript-green>

Digitalizing classroom interactions for success

With Social+ fueling their social features, Promova can nurture and grow their community right inside their app. And this sense of community where people can interact with other learners and instructors is crucial in Promova creating a fully immersive experience for users. These discussion groups and 1:1 chats not only boost their app engagement and retention, but helps millions of Promova users around the world succeed in their language learning journey.

The essence of learning is communities, and Promova’s partnership with Social+ enables them to digitalize the interactions of classrooms so users can take full advantage of their language-learning experience with Promova.