The only app you need to keep plants alive

Have you ever killed a houseplant? If so, you’re in the majority of people who try their best, but just can’t keep a plant alive. The reason is simple: all plants have different care requirements. So the reason your plant didn’t survive could be because you cared for it a little too much, or just not enough.

Planta is a powerful app that makes plant care super easy. Users simply input what plants they own, and instantly get detailed care requirements and life-saving schedules that prompt them to water, fertilize, mist, clean, and report their plants based on their unique needs. The app has simple features like identifying plants from photos, and even advanced features like a light meter to measure if your plant gets enough sunlight. Planta is the only app anyone needs to keep plants healthy and happy.

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<sprscript-green>The challenge<sprscript-green>

Creating spaces to connect users, with a twist

Planta reached 6 million users in November 2022, making it one of the largest groups of plant enthusiasts in the world. But they were missing the social features required to transform those millions into an engaged community. And their members noticed, giving Planta valuable feedback that they wanted to connect with others in the app.

It was obvious for Planta that creating a space to engage their community was the logical next step to take their app to the next level. But they wanted to do it in a way that separated them from the countless forums, Facebook groups, and Reddit threads that already exist on the topic of plants. They needed ready-to-use social features they could not only integrate into their app, but customize to better fit their niche app. And they needed these features to scale along with their growing app.

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<sprscript-green>The solution<sprscript-green>

Finding new ways to engage with Social+

Planta found what they were looking for with Social+. Social+ powerful social features checked all of their boxes: ready-to-use, easy to integrate, customizable, and scalable. And so, they were able to give their users exactly what they needed: Feeds and Groups where members can ask questions and help each other out on anything plant related.

Utilizing Social+’s capacity to customize, they enabled users to tag their plants in their posts. And not just a generic plant from the same family, but the actual plant owned by the person posting. This is an incredible resource for users, as they can simply click on the tagged plant to see vital information like the past watering schedule and other conditions of the plant stored in Planta before they respond to a post, leading to quicker and more efficient engagement.

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<sprscript-green>The challenge<sprscript-green>

A flourishing community with new ways to engage

Planta is the best and arguably the only real app for horticultural advice on the market today. By adding social features powered by Social+ and customized to fit their needs, Planta was able to unite and connect their community right inside their app, where they belong.

Their Feeds and Groups are the perfect spaces for their millions of users to come together and discuss any issues or achievements related to their plants. By customizing Social+’s features and enabling members to tag their plants, they made engaging on their app fun and easy for their community. The future of all apps and industries is social, and Planta is a prime example of how companies can add their unique touch to Social+’s social features to find creative and innovative ways to engage their customers.