Australian company Perx Health uses Social+ to future-proof their health communities and allows patients to connect with each other and share their treatment journeys. By interacting with a larger group, users are more likely to stick with their goals and feel supported, thus increasing in-app engagement and retention.
Dealing with a chronic health condition is not easy and Perx Health knew this from day one when setting up their strategy. Aside from their program developed to help patients keep track of their habits, the company was in need of a future-proof solution that would create further engagement and help people share and find comfort with others in a similar situation. Because their discussion forums on Android and iOS apps had limited features, Perx Health wanted to focus on adding value through communities so that more people could join in and feel supported in their own journeys.
<cs-quote>“We only had a small number of people engaging with the community in our app, so we wanted to find a new platform with features that would create more engagement in the long-term.”<cs-quote>
<text-size-regular>– Melissa May, Product Manager at Perx Health<text-size-regular>
Given this challenge, Perx Health saw the opportunity to partner with Social+ to create their own patient communities by adding social features into their app, making their platform a friendly space for patients.
By taking advantage of the company’s gamification system, users could use Feeds to share their struggles with the greater community. For example, patients dealing with a certain condition could post updates about their health while others could react by sending likes and comments. They could even share recipes, nutritional advice, and other interesting health topics! Because of this opportunity, patients were more at ease and didn’t feel like they were going through their condition alone. Already, this implementation increased the company’s in-app engagement and motivated patients to stay strong and keep on top of their daily tasks.
Since Perx Health already had a reward system in place (e.g. gift cards), the company customized their own gamification so that patients could share their achievements in the Feed and encourage others to be resilient in their journeys. Having something that patients could look forward to was a pivotal part of the company’s success in creating better engagement and making sure that people felt more at ease.
In integrating community features into their platform, Social+ helped Perx Health give to their patients even more by running a fun campaign: “Share a picture of your pet.” Users could share a picture of their dog or any other animal that had a unique connection to them in the Feed and describe how much these animals meant to them. Being able to involve something as special as a pet to the community saw many patients interacting on the platform and enjoying their time reaching out to others who were sharing similar experiences.
<cs-quote>“When we launched our new community with Social+, we prompted people to tell us about their pets and share a photo. It resulted in a great increase in engagement. We still get photos of pets to this day, it lifts people’s moods!”<cs-quote>
<text-size-regular>– Melissa May, Product Manager at Perx Health<text-size-regular>
Having just started growing their in-app community, Perx Health already sees a massive improvement in engagement: In the first 2 months of integration, over 70% of users engaging in the community have interacted with it on a daily basis!
Given these achievements, Perx Health is looking towards the future to be able to help their customers feel more connected and content with their situation. Other social features provided by Social+ such as Chats, Videos, and Groups will act as the main driving force behind patients’ well-being and their ability to interact with others to get the most support throughout their health journey.
The future is social and Social+ is looking forward to providing companies such as Perx Health with all the resources so that patients can feel encouraged to focus on their health and become active brand supporters!
<cs-quote>“We won’t ever take away the community in our app. It complements our company’s mission and core product. This is a feature that will grow as people become more attached to it.”<cs-quote>
<text-size-regular>– Melissa May, Product Manager at Perx Health<text-size-regular>
Australian company Perx Health uses Social+ to future-proof their health communities and allows patients to connect with each other and share their treatment journeys. By interacting with a larger group, users are more likely to stick with their goals and feel supported, thus increasing in-app engagement and retention.
Perx Health is known for its chronic condition management program that tracks treatment milestones and health tasks while providing a motivational community for everyone to share their treatment journey and develop more sustainable lifestyle habits. Users also earn monetary rewards through gift cards for completing their health tasks as needed.
Dealing with a chronic health condition is not easy and Perx Health knew this from day one when setting up their strategy. Aside from their program developed to help patients keep track of their habits, the company was in need of a future-proof solution that would create further engagement and help people share and find comfort with others in a similar situation. Because their discussion forums on Android and iOS apps had limited features, Perx Health wanted to focus on adding value through communities so that more people could join in and feel supported in their own journeys.
<cs-quote>“We only had a small number of people engaging with the community in our app, so we wanted to find a new platform with features that would create more engagement in the long-term.”<cs-quote>
<text-size-regular>– Melissa May, Product Manager at Perx Health<text-size-regular>
Given this challenge, Perx Health saw the opportunity to partner with Social+ to create their own patient communities by adding social features into their app, making their platform a friendly space for patients.
By taking advantage of the company’s gamification system, users could use Feeds to share their struggles with the greater community. For example, patients dealing with a certain condition could post updates about their health while others could react by sending likes and comments. They could even share recipes, nutritional advice, and other interesting health topics! Because of this opportunity, patients were more at ease and didn’t feel like they were going through their condition alone. Already, this implementation increased the company’s in-app engagement and motivated patients to stay strong and keep on top of their daily tasks.
Since Perx Health already had a reward system in place (e.g. gift cards), the company customized their own gamification so that patients could share their achievements in the Feed and encourage others to be resilient in their journeys. Having something that patients could look forward to was a pivotal part of the company’s success in creating better engagement and making sure that people felt more at ease.
In integrating community features into their platform, Social+ helped Perx Health give to their patients even more by running a fun campaign: “Share a picture of your pet.” Users could share a picture of their dog or any other animal that had a unique connection to them in the Feed and describe how much these animals meant to them. Being able to involve something as special as a pet to the community saw many patients interacting on the platform and enjoying their time reaching out to others who were sharing similar experiences.
<cs-quote>“When we launched our new community with Social+, we prompted people to tell us about their pets and share a photo. It resulted in a great increase in engagement. We still get photos of pets to this day, it lifts people’s moods!”<cs-quote>
<text-size-regular>– Melissa May, Product Manager at Perx Health<text-size-regular>
Having just started growing their in-app community, Perx Health already sees a massive improvement in engagement: In the first 2 months of integration, over 70% of users engaging in the community have interacted with it on a daily basis!
Given these achievements, Perx Health is looking towards the future to be able to help their customers feel more connected and content with their situation. Other social features provided by Social+ such as Chats, Videos, and Groups will act as the main driving force behind patients’ well-being and their ability to interact with others to get the most support throughout their health journey.
The future is social and Social+ is looking forward to providing companies such as Perx Health with all the resources so that patients can feel encouraged to focus on their health and become active brand supporters!
<cs-quote>“We won’t ever take away the community in our app. It complements our company’s mission and core product. This is a feature that will grow as people become more attached to it.”<cs-quote>
<text-size-regular>– Melissa May, Product Manager at Perx Health<text-size-regular>
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