In the evolving landscape of cosmetic healthcare, Metime has positioned itself as a trusted platform where users can explore, discuss, and connect with verified doctors about cosmetic procedures. With a growing demand for accurate information and a supportive community, Metime recognized the need to go beyond just providing access to medical professionals—it aimed to build a truly interactive and empathetic space for users navigating their cosmetic journeys.
<sprscript-green>The Challenge<sprscript-green>
Creating a safe and engaging community
Metime faced several challenges in enhancing user experience and fostering trust within its platform. First, they needed to create an interactive community where users could access verified information from doctors while engaging in discussions free from misinformation. Beyond that, they wanted to introduce a medium for empathy, allowing users to share personal experiences without fear of judgment.
Additionally, the platform sought to generate qualified leads by identifying users genuinely interested in specific cosmetic procedures. Lastly, they aimed to ensure a safe and judgment-free space, where users felt comfortable discussing personal topics without the fear of negativity or online harassment.
<sprscript-green>Why Social+<sprscript-green>
Metime chose Social+ to build a safe, engaging, and scalable community
When searching for a solution, Metime needed more than just a basic social platform—it required a flexible, secure, and engaging social layer that could be seamlessly integrated into its existing infrastructure. Social+ stood out for several reasons.
First, it provided the ability to add social features directly into the Metime platform, allowing users to engage within the app without needing third-party services. Second, beyond traditional social capabilities, Social+ offered chat and video interactions, essential for fostering deeper discussions and trust between users and doctors.
Another key factor was content moderation. With Social+, Metime could ensure a safe and positive environment, minimizing judgment and hateful comments while maintaining a respectful discourse. Finally, Social+ made it possible for users to share their cosmetic results across different social platforms, helping Metime amplify user engagement and grow its community beyond its app.
<sprscript-green>Implementation and Use Case<sprscript-green>
Building a community of trust and engagement
For the initial launch, Metime integrated Social+ features to introduce social posts and discussion groups, allowing users to talk about cosmetic procedures in a structured and supportive way. This enabled them to debunk myths, share verified information, and discuss sensitive topics without fear. By incorporating chat and video capabilities, Metime enhanced the level of interaction, making it easier for users to connect with doctors and peers.
<sprscript-green>Results and Impact<sprscript-green>
Increased retention and engagement
Since launching Social+ within its platform, Metime has seen significant growth in user engagement and retention. Users now spend more time in the app, actively participating in discussions and seeking expert advice. Additionally, Metime leveraged marketing campaigns featuring free cosmetic procedures to drive engagement, successfully increasing activity within the community. This, in turn, has led to higher revenue for doctors on the platform, as more users transition from discussions to consultations.
<sprscript-green>Future Plans<sprscript-green>
Expanding monetization and brand partnerships
As Metime continues to scale, Social+ remains a key partner in its growth strategy. Moving forward, Metime plans to explore monetization opportunities, including sponsored posts and brand partnerships, to further enhance the platform’s revenue potential. By expanding across multiple platforms and continuously innovating, Metime is set to redefine how users engage with cosmetic healthcare—creating a thriving, trusted, and profitable digital community.
