The leading nightlife app on a mission to connect

Planning a night out isn’t always easy. It’s hard to track down the right venue and figure out the dress code. Even if you find a good club, it can be tricky to get in, and you most likely have to wait in line for a part of the night. Now imagine if there was an app that made nightlife transparent and accessible by simplifying entry so you can party without obstacles.

Meet Keyflow, Scandinavia’s largest digital nightlife platform that helps people get on the guest list, book a table, buy tickets, and so much more. Founded in 2009, the company now has more than 250,000 verified users and operates in more than 20 cities in Europe and the Middle East. Under the surface, Keyflow is a guest management software leading the digitalization of the global nightlife industry. They offer an intuitive backend system for venues and event organizers, and help them connect with guests through the Keyflow app. 

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<sprscript-green>The challenge<sprscript-green>

Bringing real-time engagement to their app

Keyflow is a party app… and so much more. Realizing that the nightlife industry is intrinsically social, Keyflow wanted to go beyond connecting their users with venues and build a community on their app where people could connect with each other. Because going on a night out is fun, and so should planning it.

Keyflow knew they had to add social features to their platform to enable their users to chat with each other about the local events. But they had a very specific vision for these features to make engagement on their platform fun and exciting. They needed to find ready-to-use social features they could quickly and seamlessly integrate into their big plans for the Keyflow app, and scale along with their growing users.

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<sprscript-green>The solution<sprscript-green>

Connecting thousands with Social+

Keyflow found the powerful features they’re looking for to make their dream app come to life with Social+. Keyflow created a way for users to swipe on people attending a nightclub (just like Tinder), and utilize Social+ to enable people who match with each other to connect and chat in real-time.

Using the Party Mode, Keyflow users can swipe on individual partygoers or groups of friends. Once both sides swipe and there’s a match, Social+’s 1:1 Chat and Group Chat features come into play to help users make new friends, talk about upcoming parties or events, and plan their big night out together. Social+ helps Keyflow go beyond expectations to fuel connections and conversations that make the Keyflow app that much more fun, engaging, and interactive.

<sprscript-green>The results<sprscript-green>

Innovating in-app connections & engagement

By allowing users to connect and interact with each other with Social+ powering their chat capabilities, Keyflow was able to increase their in-app engagement and retention, while making nightlife fun, rewarding, and most of all, social. Keyflow is focused on making the most of every moment so their users don’t miss out on the fun, creating amazing memories and friendships to last a lifetime. 

But this is just the beginning for Keyflow, with Social+ opening the doors to even more possibilities for their users to connect on their app. The company has exciting new ideas to expand their social capabilities with Social+, so users can explore even more options available to them and gain access to the finest parties and best promotions in their city.