Diet Doctor uses Social+ to engage its customers and create a health community for users to discuss their diet and nutrition goals and share their success stories with others. By providing a safe space for people to share their health journeys, the company benefits from greater customer engagement and retention.
Regaining health in an unhealthy world requires thinking and acting differently. As a company that focuses on empowering people to be healthy and live their best lives, Diet Doctor wanted to push the envelope and make sure that their customers were taking full advantage of their products. Therefore, they wanted a solution that would introduce the value of communities so that more people could join in and feel supported to share their stories in a safe space.
Given this challenge, Diet Doctor saw the opportunity to partner with Social+ to create their own communities by adding social features into their platform.
With Social+, Diet Doctor created a community labeled as “Connect” that comprised different Groups for users to explore and discuss key topics.
Offering more than 10 groups to their members thus far, users can join spaces where administrators share latest announcements and helpful information, others where they can share recipes, struggles, successes, and advice for fellow members, and even one where they can ask questions directly to Diet Doctor’s medical experts.
For the Diet Doctor team, this is just the beginning. Britta Patterson – the Product Manager for Connect – stated:
<cs-quote>“As we look to the future, we are planning to provide groups for our member programs, for specific regions or languages, and so much more. Once we build up the infrastructure for Connect, we aim to open up group creation to our members as well. We are excited to see what’s to come!”<cs-quote>
Diet Doctor decided to take things a step further by implementing a Global Feed made of posts from all joined communities. Coming from a Facebook group community, they wanted to retain that feeling of a centralized community while still honoring the various paths their members take to reach unique health goals. With the Global feed, this could allow their members to join any group of their interest, but see posts from all groups they are a part of in one place.
Users could publish text and image posts, like and comment on other posts from different members, share links to posts, and save posts they wanted to keep for future reference. These changes allowed customers to express themselves, reach out to others who were going through similar situations, and feel supported to further develop their health and diet goals.
Having just started growing their in-app community, Diet Doctor cannot wait to discover more ways that they can help their customers feel connected to one another with Social+. As they grow this community, they will be looking at combining Social+ with other social features such as Chats, Videos, and Bots as the main driving force behind users’ well-being and their ability to interact with others to get the most support throughout their health and dietary journey.
The future is social and Social+ is looking forward to providing companies such as Diet Doctor with all the resources so that patients can feel encouraged to focus on their health and become active brand supporters!
Diet Doctor uses Social+ to engage its customers and create a health community for users to discuss their diet and nutrition goals and share their success stories with others. By providing a safe space for people to share their health journeys, the company benefits from greater customer engagement and retention.
Diet Doctor is the world's leading low carb and keto site aiming to provide unbiased and evidence-based health information to empower people and their health. The company was founded in 2007 by Dr. Andreas Eenfeldt and now has more than 75,000 paying members from around the world.
Regaining health in an unhealthy world requires thinking and acting differently. As a company that focuses on empowering people to be healthy and live their best lives, Diet Doctor wanted to push the envelope and make sure that their customers were taking full advantage of their products. Therefore, they wanted a solution that would introduce the value of communities so that more people could join in and feel supported to share their stories in a safe space.
Given this challenge, Diet Doctor saw the opportunity to partner with Social+ to create their own communities by adding social features into their platform.
With Social+, Diet Doctor created a community labeled as “Connect” that comprised different Groups for users to explore and discuss key topics.
Offering more than 10 groups to their members thus far, users can join spaces where administrators share latest announcements and helpful information, others where they can share recipes, struggles, successes, and advice for fellow members, and even one where they can ask questions directly to Diet Doctor’s medical experts.
For the Diet Doctor team, this is just the beginning. Britta Patterson – the Product Manager for Connect – stated:
<cs-quote>“As we look to the future, we are planning to provide groups for our member programs, for specific regions or languages, and so much more. Once we build up the infrastructure for Connect, we aim to open up group creation to our members as well. We are excited to see what’s to come!”<cs-quote>
Diet Doctor decided to take things a step further by implementing a Global Feed made of posts from all joined communities. Coming from a Facebook group community, they wanted to retain that feeling of a centralized community while still honoring the various paths their members take to reach unique health goals. With the Global feed, this could allow their members to join any group of their interest, but see posts from all groups they are a part of in one place.
Users could publish text and image posts, like and comment on other posts from different members, share links to posts, and save posts they wanted to keep for future reference. These changes allowed customers to express themselves, reach out to others who were going through similar situations, and feel supported to further develop their health and diet goals.
Having just started growing their in-app community, Diet Doctor cannot wait to discover more ways that they can help their customers feel connected to one another with Social+. As they grow this community, they will be looking at combining Social+ with other social features such as Chats, Videos, and Bots as the main driving force behind users’ well-being and their ability to interact with others to get the most support throughout their health and dietary journey.
The future is social and Social+ is looking forward to providing companies such as Diet Doctor with all the resources so that patients can feel encouraged to focus on their health and become active brand supporters!
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