Working towards an all-in-one platform
Over the past few years, technology has played a huge role in transforming the airline industry. Although these innovations might be useful, AirAsia was using 200+ different types of software for their daily operations, making it hard to switch between them. Plus, since the company has many employees across the globe, it was difficult to unify all the data coming in from so many different sources. Therefore the ultimate solution would make sure that the company could improve their internal communication and keep employees engaged.
<cs-quote>“One of the attractions to me was that there was a company that put mobile first, as opposed to a desktop, and it was visionary and certainly the right vision.”<cs-quote>
<text-size-regular>–Tony Fernandes, AirAsia CEO<text-size-regular>
Keeping employees in the loop
AirAsia quickly saw this challenge as an opportunity and decided to partner with Social+.
With such a large and dispersed workforce, it was difficult to blast announcements to everyone in a transparent and instantaneous way. With the Broadcast Messaging feature, management could easily make company-wide announcements to share significant milestones and get clear read receipts. Employees of all levels also received a push notification anytime such announcements were made, thereby keeping them in the loop of significant company updates. Broadcast announcements solved the company’s problem of cultivating an informed workforce where everyone was on the same page and performing based on a mutual understanding.
<cs-quote>“It is critical for us to have this kind of platform because going forward, as we get more complex, digitized, agile, and transformative, we need to have the ability to communicate and collaborate and it is incredibly beneficial to have a company like Social+ to help us accomplish all of this.”<cs-quote>
<text-size-regular>–Tony Fernandes, AirAsia CEO<text-size-regular>
Creating a culture of efficient communication and recognition
To really improve efficiency through communication, AirAsia implemented 1-1 and Group Chats so that employees could reach out to each other and managers could keep track of important deadlines, tasks, and etc. This specific integration made it possible for teams to work more efficiently with each other without the delay of having to wait for a specific response from a different worker.
Because the company also wanted to strengthen their workplace culture to encourage more recognition and rewards for a job well done, the Thumbs Up feature was implemented. With this, AirAsia was able to create customized stickers with encouraging phrases for employees who achieved something significant in their role. This internal rewards system was also built to allow employees to exchange the points from each Thumbs Up they received into real, tangible rewards. By using these incentives and rewards, workers were able to feel more accomplished with their work and more engaged with the company as a whole.
Accessing the platform, anytime, anywhere
Using Social+, AirAsia created community Groups with relevant topics by utilizing one centralized modern and social intranet. Employees could use their smartphones to directly access communities with information ranging from HR functions to operational tools through the press of a button, all without having to leave to another platform. With this shift, users could feel more supported by knowing that these Groups could be easily accessible and that they gave the opportunity for workers to reach out to each other with any doubts or concerns. Most importantly, as a result, there was a significant increase in employee engagement and satisfaction.
Transforming the airline industry, one implementation at a time
Having just started growing their digital capabilities, AirAsia is looking towards the future to transform the airline industry and help their employees feel more connected to their work. Other social features provided by Social+ such as Feeds, Videos, and Amity Bots will act as the main driving force behind employees’ well-being and their ability to deliver the quality of services that is aligned with AirAsia’s customer strategy. The future is social and Social+ is looking forward to providing companies such as AirAsia with all the resources so that employees can feel encouraged to deliver their best work and become active brand supporters!
<cs-quote>“We are a company from many different nationalities and countries, we all have very different backgrounds, but Social+ has made us into one race which I call one AirAsia.”<cs-quote>
<text-size-regular>–Tony Fernandes, AirAsia CEO<text-size-regular>
