Understanding Zero-Party Data (Part 1): A 101 Guide to Data Collection and Implementation
In today’s rapidly changing digital landscape, understanding and leveraging zero-party data is more important than ever. Zero-party data, which customers intentionally and voluntarily share, provides valuable insights for creating personalized experiences. However, many businesses remain unaware of its full potential and how to harness it effectively.
Join us as our team guides you through the fundamentals of zero-party data, demonstrates effective collection strategies, and shares best practices for transforming community engagement. We’ll provide core principles and methods that have driven success in various implementations.
Whether you’re a community manager, marketer, or business leader, this session will offer practical insights to help you unlock the power of zero party data and create more engaging and personalized community experiences.
Speakers:
Bam Esharoe - Product Marketing Manager @ Social+
Trust Ratch - Senior Director, Head of SDK Engineering @ Social+
What you’ll learn:
- What zero-party data is and why it matters
- 3 key phases of zero-party data
- Best practices on data collection and technical implementation
