A global brand with a community focus

Pernod Ricard is the world's second-largest distiller with 240 premium brands including Absolut, Chivas Regal, Jameson, Beefeater, Malibu, and Kahlua. In addition to their popular products, they stand out in the industry with their inspiring brand philosophy. In their own words, Pernod Ricard is “unlocking the magic of human connection to grow our business, transform our industry, and make a positive impact on the world.”

Pernod Ricard cares about their community, both internally and externally. They’re known for their ambitious sustainability and responsibility initiatives and their work with the United Nations. Pernod Ricard not only helps improve lives today, but works as an organization to leave a better world for future generations.

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<sprscript-green>The challenge<sprscript-green>

Creating internal engagement around the world

Pernod Ricard boasts 18,500 employees in 73 countries. According to their last employee survey, 88% of employees said they felt engaged in the workplace. But engagement isn’t always easy to create and track, especially with their employees spread so widely around the world.

Pernod Ricard utilizes an intranet for global employees, comprised of groups and articles published from these various groups, including official broadcasts for internal knowledge. However, Pernod Ricard initially found it challenging to ensure that users were reading and interacting with these articles. They needed a simple solution to provide opportunities for their employees to engage with their groups.

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<sprscript-green>The solution<sprscript-green>

Finding a familiar way to interact with Social+

Pernod Ricard leverages Social+ as a part of its intranet for global employees. They’ve utilized Social+ to add reactions and comment capabilities to the articles published to increase the levels of engagement from employees with this valuable content.

Liking a post is the easiest way to interact with people online. Most people are familiar with this way of interaction from using social media in their personal lives. Commenting further deepens this communication by giving employees the ability to express themselves and get to know their co-workers better, even if they live in another country.

<sprscript-green>The results<sprscript-green>

Creating, tracking & increasing engagement

By integrating Social+ into their global intranet, Pernod Ricard created new ways for their employees to consume and digest the important articles posted by the company. Instead of simply reading the articles, employees are now able ask questions and comment their thoughts.

This not only helped Pernod Ricard increase engagement with their content, but gave employees a fun way to interact with each other in the groups. And as important as it is for employees to connect with each other, the integration of Social+ further gave Pernod Ricard an easy way to track engagement with the articles and ensure that these critical documents are being read by the people that matter.

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<cs-number-text>Source header image: www.thryv.com<cs-number-text>